Logos For Lunch

Now you can have your logo and eat it, too–literally. Sports merchandisers have found ways to put an edible logo right on a pizza and how to sear it into toast. Panini sandwich presses are next, sources say.
SOURCE: USA TODAY

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BP's Logo ReDesign Contest

There are three categories: professional designers and design students; the general public; and those under 18. Enter before 5:30 GMT on June 28, 2010. greenpeace.org

BP = Basically Pathetic

As oil continues to vent in the Gulf, designers are starting to vent as well. Greenpeace UK has launched a competition to redesign BP's logo, which might be just the sort of outlet some of may be needing at this point.

The brief is to show that BP is certainly not “beyond petroleum.” The winning entry will be used in Greenpeace efforts against the company. Entries will be judged on concept and idea; the final logo will be brushed up by a “top graphic designer,” according to the web site

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Two very familiar identities in airline travel were smooshed together this week. The new "bidentity" (or is it "flydentity"?) will keep the Continental name and the logo and colors of the United brand.

It was an amalgamation likely concocted in the interest of time, and it seems impossible that we wouldn't see a totally new logo within the year. But it's a shame that what is now the largest carrier couldn't have done something more inspiring than cherry–picking components and Scotch–taping them together.

SOURCE: http://www.logolounge.com/todaysnews/default.asp?Archive=True&ArticleID=793

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The merger of United Airlines with Continental has many ramifications. One of them is that the company will kill the "U’ logo designed by the legendary Saul Bass. It is expected that, though the name will be United, the graphics will be based on Continental’s typography and symbol.

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Aligning The Pyramids

The popularity of specialty tea is on the rise, expected to reach $15 billion in sales by 2012, due to its purported health benefits of tea drinking. To align Lipton with upscale, gourmet tea products, Moxie™, re-energized the packaging for the line of premium pyramid tea bags. Vibrant colors, photography rather than illustrations, and flavor imagery help fulfill the tea’s promise, says Moxie™ head Tammy Vaserstein. The design team retained Lipton’s familiar red brandmark and signature color of premium yellow, which was lightened to a champagne-like hue, alluding to a heightened sense of elegance and quality. Lucia Varela is brand manager at Lipton.

SOURCE: GD USA

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Easy Being Green

Staples, identified with the Easy Button, is in the midst of a global design contest to discover eco-friendly office products. The inaugural Staples Global EcoEasy Challenge, a partnership with the RIT, is down to seven finalists representing student teams from five universities. Three of the finalist teams are from the Indian Institute of Technology Madras (power-conserving desk chairs and shredders), from Brazil's Engineering of Piracicaba (desk and drawer organization tools made out of a local, sustainable material) while teams from Europe (better binders and pens) and Cal Berkeley (what else but a redesigned stapler.) We'll have the winner in the next GDUSA Green Enews. Staples Global EcoEasy Challenge

SOURCE: GD USA

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Politicians have occasionally attempted to campaign against baggy pants. Even President Obama, when a candidate, urged young black men to pull up their pants. Now New York state senator Eric Adams is putting up billboards in Brooklyn NY in an attempt to “Stop the sag” as well as a video in which he slots baggy pants into a chronology of negative racial stereotyping. Adams, a black retired police captain first elected in 2006, tapped his campaign coffers for $2,000 to put up the billboards and to make a YouTube video.

SOURCE: GD USA

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Stop The Sag

Politicians have occasionally attempted to campaign against baggy pants. Even President Obama, when a candidate, urged young black men to pull up their pants. Now New York state senator Eric Adams is putting up billboards in Brooklyn NY in an attempt to “Stop the sag” as well as a video in which he slots baggy pants into a chronology of negative racial stereotyping. Adams, a black retired police captain first elected in 2006, tapped his campaign coffers for $2,000 to put up the billboards and to make a YouTube video.

SOURCE: GD USA

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Time Flies

To recognize its 10th anniversary, Real Simple is offering “the gift of time” to its harried readers. Inside the April issue, that means time-saving tips such as quick-cook dinners, while the cover addresses the issue conceptually. “Time is a very intangible thing — there isn't a picture of time, and there isn't a particular image that comes to mind,” says the magazine's creative director, Janet Froelich. She decided to commission clocks from industrial designers; shown here is one of the outcomes, Harry Allen's yellow clock with one hand, which reads “Past” on the top and “Future” below.

SOURCE: GD USA

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Get More Work Done in Less Time.

One way to manage time is by time chunking. (We’ll define that in detail later.) There are many variations of time chunking techniques.

What Is Time Chunking?

Time chunking is a popular method for increasing productivity. The basic concept is that you set a timer for a specific chunk of time. During that time, you focus on one task at hand, without allowing any distractions (short of a fire or somebody bleeding) to interrupt your work. When the timer goes off, you take a break for another set period of time.

The Pomodoro Technique is more structured than other time chunking techniques, and can even be applied in team settings. Before I dive into the details of the technique, let’s talk about…

Why Time Chunking Works

Time chunking helps us become more productive for several reasons:

• For one thing, it compels us to truly focus on just one task, instead of trying to do several tasks at once–and doing all of them poorly.

• Because the time for focused work is limited, we’re forced to keep distractions at bay. For example, if you’re tempted to check your email, you can easily tell yourself, “I only have four more minutes on my timer. I’ll check my email after the timer goes off.”

• The timer can also keep us motivated when we’re doing something that we don’t particularly enjoy. For example, let’s say you’re coding a client’s site and getting kind of bored. You take a quick glance at the timer and keep going because after only seven more minutes, you know you can take a break.

• Working in chunks of time also keeps you rested and refreshed. It’s easy to get carried away and stay in your chair for hours at a time, even missing meals sometimes. But with time chunking, you are forced to take frequent breaks–no matter how fired up you are with your work. This helps to make sure that your mind and body get the rest they need. This in turn keeps your creativity and productivity flowing.

The Pomodoro Technique

On to my favorite time chunking method: the Pomodoro Technique.

Although it sounds more like a kind of pasta sauce, the Pomodoro Technique is actually an effective way for increasing productivity.

The Pomodoro Technique was founded by Francesco Cirillo, now a business consultant, when he was still in university and struggling to juggle his studies. Cirillo, who developed the technique in 1992, named it after his tomato-shaped timer. “Pomodoro” is the Italian word for “tomato.” Thus, the name.

One pomodoro is equivalent to 25 minutes of focused, uninterrupted work on a single task.

The basic principle of the Pomodoro Technique is that each pomodoro cannot be broken down. For example, you cannot say that you’ll work for half a pomodoro (12.5 minutes) and then continue later. There’s no such thing as a part of a pomodoro. It’s all or nothing.

If something comes up and you cannot complete one pomodoro, then you cancel that pomodoro and start over.

Each pomodoro is followed by a five-minute break. The length of the break can be extended, such as when you’re particularly tired. However, the break shouldn’t be too long, because then you’ll have a harder time getting back into the groove of your work.

The rest period after completing four pomodoros is 15 minutes long.

How to Manage Interruptions

The thing I like best about the Pomodoro Technique is that it shows specific ways to handle interruptions.

First off, the technique distinguishes internal from external interruptions. Internal interruptions are those that arise from our own thoughts, such as suddenly remembering that you should pick up a birthday gift for your friend Sally.

For this type of interruption, the Pomodoro technique advises writing the thought down in the form of a task. For example, you add it to your list of to-do’s. Even include a deadline for when it needs to get done. And then go back to the task at hand and finish the pomodoro.

By doing this, you would have been interrupted for only a few seconds and the pomodoro is not lost.

What about external interruptions? Obviously, you should ignore your email and telephone when you’re supposed to be focusing on your work.

But what if your doorbell rings and your neighbor is at the door? Or your spouse rushes into your home office?

The Pomodoro Technique recommends a strategy called “Inform, Negotiate and Call.”

The Inform, Negotiate and Call Strategy

Let’s use the spouse example above to see how this strategy works:

1) Inform. “Sorry, honey, but I’m in the middle of something and can’t be interrupted.” (To diffuse the tension, Cirillo suggests saying, “I’m in the middle of a pomodoro.”)

2) Negotiate. “Can we talk in 15 minutes?” (Or however long you have left on your pomodoro.)

3) Call. Approach your spouse and talk, as promised, after 15 minutes.

If necessary, you add the task of calling the person in your to-do list.

SOURCE: Freelance Folder

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