Wolff Olins has developed a new logo and identity for MapQuest. It's clean and modern and was designed to take the emphasis off of simple online mapping. Instead, the new identity is meant to stress the service as an integral part of your life. People see different things in the new logo—a little animal, map–to–the–power–of –your–quest, or simply a much–needed modern revamp. The purple and bright green mark is just part of the revamp: The site itself is more user–friendly and certainly more flexible.
SOURCE: Logo Lounge
www.tashaleedesign.com • tasha@tashaleedesign.com
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