Saturday, September 11, 2010

Baby carrots take on junk food with hip marketing campaign

Name a snack food that's neon orange and makes a loud crunch when munched.

If you picked Cheetos, the nation's biggest producer of baby carrots wants you to think again.

Just in time for the battle over what's gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry's first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food. read more •

Wednesday, September 8, 2010

The U.S. Postal Service Is Dying. Why Not Radically Rebrand It?

Could a new identity save the United States Postal Service? The idea is not so far–fetched: The postal services in Belgium and other countries have taken on rebrands that better reflect their new capabilities as they compete against commercial shopping competitors.

And is retro the way to go?

Snail mail use keeps dropping, and now the U.S. Postal Service wants to save a bunch of cash by slashing Saturday delivery. Will a new look help rescue the agency? D.C. designer Matt Chase has a wacky proposal: Rebrand the USPS to evoke the very anachronisms that are costing it billions.

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Wednesday, September 1, 2010

How You Can Enhance Your Site Traffic Using Optimized Web Design

1. Content-The content material may be the substance with the site and should be relevant for the site. It should target the clients and site visitors.

2. Usability-The site should be user-friendly using the interface and navigation. Both should be simple and reliable.

3. Appearance-The graphics and text must consist of an individual style that flows through the site for consistency.

4. Visibility with the site-The website should be simple to find by way of most search engines. Optimization can be a method of producing something functional and efficient. Web layout optimization is a continuous procedure of improving the layout to achieve enterprise objectives. An optimized net web page loads rapidly on the client’s system, so your website visitor can quickly get the info they were looking for.

The reasons for optimization are varied. These include increasing exposure, increasing its search engine ranking and applying modern net standards.

Now the question arises-Is optimization of a website’s design possible or not? Here, we are going to talk about the methods for optimization.

1. Optimize Graphics for Internet Use-Even these days, a large number of people use slower connections for internet use, or they use their cell phones. With slow browsing speed or a smaller screen, they don’t want to wait for pages to load. And like a business owner, you cannot afford to lose customers this way.

2. Emphasis on Content-Make sure that the content material within the site is laid out effectively. Should you only concentrate on look and ignore the content, you cannot make an impact on your buyers. You’ll need to supply a concise, convincing message and info about your website, should you want your site visitors to buy your product or service. Make sure that your content material is easy to read.

3. Set up a Navigation System That Compliments Search Engines-Navigation techniques are constructed to assist visitors in discovering their way around your site. Consequently, they must be created cautiously to produce search engine friendly ones. Search engines require a chain of hypertext links commencing at your home page which will take them web page by page within your entire site. The issue is that if JavaScript and flash methods replace plain hyperlinks, the search engine might not be able to locate the underlying pages. You can optimize the flash and pictures for far better use and faster downloading.

4. Emphasis on Color, Shapes and Font Size-Things like color, shape and sizes of font can make a large impact on your general message. Utilizing blue, green, silver, or grey can create a calm impact. Making use of rounded corners rather than hard edges within your banners can allow a soft and personalized feeling.

5. Keep It Simple- Look at some effective sites, like Google, which is very simple. Don’t use bloated characteristics. Keep your goals as well as visitor’s needs in mind when adding a elements.