Wednesday, June 20, 2012

Derby Gala Event Makeover

The Gala event was hosted way back in May, but I just got my hands on the printed materials last week.... I could have not been any happier with how they turned out! Pictures never give printed materials any justice, but how gorgeous these are.

Tasha Lee Design put together a 5x7 trifold invitation card that included details of the event itself, an explanation of what the Kentucky Derby Gala was supporting and sponsor highlights. We chose to use a textured background that looked very similar to linen paper in a bright olive green coloring. The oil painting artwork of derby racers was the inspiration behind the color palette chosen for this year's event.

Tasha Lee Design also designed: coordinating RSVP cards, sponsor banners, print ads and a 16-page program which tied the whole event's image together.

the trifold invitation .... I love the green textured background!

What a beautiful and elegant font to be used throughout the 16-page program filled
with sponsor information, event details and a custom map of the venue

The event was a fundraiser for the hospital's HOPE FUND, a fund used to
give financial assistance those who have been diagnosed with cancer.

Tasha Lee Design, Chicagoland Graphic Designer
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Wednesday, June 6, 2012

International Tradeshow Booth

A couple weeks ago I highlighted Rogue Partners logo design and promised to showcase the photos from their trade show in Singapore. Unfortunately, I was not in attendance for this particular show, but had the opportunity to sit down and talk with the owner of the business when he returned to the States. What a cool and interesting country. I could have sat there and talked with Ken for hours about his experience, the culture, and dynamics of the Asian market. I was extremely happy with the graphics when everything was put together and the booth looked stunning.

One of the points that intrigued me most is that over in Asia, the idea of animals grazing in an open field is completely surreal to them. As Tasha Lee Design was putting together the tradeshow booth graphics, we made a point to emphasize just that.... a farm with acres and acres of rolling hills. I think the bright green of the pastures against the clear blue sky makes the whole booth really stand out.

Tasha Lee Design, Illinois Graphic Designer :: Chicagoland Graphic Design Studio
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