Wednesday, May 18, 2011

Why Professional Logo Design?

Your logo is your business identity that will be used to advertise and promote your business to the world, therefore it should be taken seriously and done by a professional company. If you choose to compromise on your price and quality of services by getting a cheap amateur to do the job it is highly likely that your own business image will also end up looking as unprofessional as the company that created your logo for you.

True professionals have the equipment, software and expertise, to provide you with the most effective and powerful brand-building tool, your company logo.

Cheap companies will often compromise on factors that are important to save them costs but the result is a cheap logo, for example, they may use clipart, whereas a professional company will produce a logo for you that is 100% original.

A logo should look just as good on a 5 metre tall sign on top of business building as it does 1cm high on business stationery. A professional company will produce you a logo that is in various formats, jpg and png are the most important for general use (like on a website), but you should also receive your logo design in the very important vector file format such as eps. Vector files are used when a graphic is required to be scaled in size without losing image quality, this means that if you ever need to make a large banner or poster you can using the vector file. Other files are not scalable and the logo or graphic is distorted when trying to increase its size.

You also want to be sure that you are the legal owner and have ownership rights to the design meaning that no other business can use it without your permission.

Ultimately a professional company has two things that sets them apart and make them so much better at designing logos than aspiring amateurs. Professional logo designers have training and experience, and these two make all the difference.

When considering a particular logo design company check what is included in your logo design services package before choosing a company to design your logo. It is important to view the samples on their portfolio to see samples of their work to give you an idea of their ability. Contact them and see how quickly they respond to your inquiry and how helpful they are to get an idea of their customer service. Look for client testimonials on their websites and make sure that they are genuine by calling the clients and asking how was their experience working with the logo design firm.

Tasha Lee Design, Chicagoland Graphic Designer
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