Dictating Fashion
This provocative billboard for a clothing company in Italy shows Adolf Hitler in a pink uniform with a heart armband. The message to young people: "Change style. Don't follow your leader." On one level attention grabbing; on another a bit sickening; and on yet a third hypocritical since the message comes from a fashion house trying to dictate fashion.

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Quaker Lite

Wallace Church was asked to develop a new more contemporary branding — that also gave a nod to the powerful heritage of the brand — for Quaker Lite Snacks. The solution: a logo that incorporates the Quaker Oats man inside a more rounded and modern serif "Q". The new logo is being debuted on all the Lite Snacks including Mini Delights, Quakes, Tortillaz, and Rice Cakes.

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Kraft Promotes Ma(yo)keover

Kraft's celebrity campaign for its flavored mayonnaise lineup stars HGTV Design Star judges Candice Olson, Genevieve Gorder and Vern Yip. TV spots, dubbed "Tastemakers," evoke a makeover reality-show format. This is the first big ad push for the new line. To push the reality show theme, Kraft has expanded its print beyond traditional lifestyle and food titles to include InStyle and House Beautiful. Agencies include mcgarrybowen, Chicago, for creative; Upshot for promotional marketing; AKQA, New York, for digital; and Hunter for public relations.

SOURCE: GD USA

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Illustrating The World Cup

The South African illustration house, Am I Collective, scored a creative coup when it was commissioned to create 32 murals for ESPN's 2010 FIFA World Cup campaign via Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA. See them all in one place at... 9 Gag

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Romania untangles logo path

Despite the fact that its new tourism logo is under a possible infringement charge and it has not yet paid the designer for the logo, Romania will continue to use its new mark as the controversy reigns.

The design contains a leaf that bears a striking resemblance to a logo that is currently for sale on the internet that was originally created for a transport company. The company that created the new Romania logo has offered to share all of its on–paper drawings and intermediary designs and has even offered to produce supplementary design work on the project. Discussions continue.

SOURCE: Romainia Insider

Family Dollar revamps brand




As the budget continues to be depressed, more and more people shop at "dollar" stores. Capitalizing on that trend, Family Dollar has hired the ad agency Bernstein–Rein and has released a new logo to help freshen its identity and create a presence that further lessens the stigma of shopping at a dollar–type store.

Family Dollar, which operates about 6,700 stores, is also using social media like Facebook and is even texting customers with news special prices.

SOURCE: wfae.org

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NEW CHEVROLET BRAND

Chevrolet has introduced a new mini–car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."

SOURCE: Logo Lounge

WHY THE Y MADE THE SWITCH

Catching up on the public's common parlance of many years, the YMCA has ma

de the formal brand change to the Y. From the organization’s web site:

"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."

With this switch comes a new logo—part arrow, part letter, part icon—and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group’s inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.

SOURCE: ymca.net

HISTORY OF THE Y'S LOGO

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