Tuesday, August 10, 2010

Dictating Fashion
This provocative billboard for a clothing company in Italy shows Adolf Hitler in a pink uniform with a heart armband. The message to young people: "Change style. Don't follow your leader." On one level attention grabbing; on another a bit sickening; and on yet a third hypocritical since the message comes from a fashion house trying to dictate fashion.


Quaker Lite

Wallace Church was asked to develop a new more contemporary branding — that also gave a nod to the powerful heritage of the brand — for Quaker Lite Snacks. The solution: a logo that incorporates the Quaker Oats man inside a more rounded and modern serif "Q". The new logo is being debuted on all the Lite Snacks including Mini Delights, Quakes, Tortillaz, and Rice Cakes.


Kraft Promotes Ma(yo)keover

Kraft's celebrity campaign for its flavored mayonnaise lineup stars HGTV Design Star judges Candice Olson, Genevieve Gorder and Vern Yip. TV spots, dubbed "Tastemakers," evoke a makeover reality-show format. This is the first big ad push for the new line. To push the reality show theme, Kraft has expanded its print beyond traditional lifestyle and food titles to include InStyle and House Beautiful. Agencies include mcgarrybowen, Chicago, for creative; Upshot for promotional marketing; AKQA, New York, for digital; and Hunter for public relations.


• tasha@tashaleedesign.com

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