Monday, August 13, 2012

The Power of Pinterest : Data You Can't Ignore

Since its launch in March of 2010, Pinterest has shown explosive growth and shows no signs of slowing down. So what’s with all the interest in Pinterest?

Think of it as a virtual cork board. A place where one can organize thoughts, ideas and plans from virtually anywhere on the internet. You can search other pinners and their boards along with pinning directly from any other websites. Many use Pinterest to redecorate their home, plan a wedding or come up with DIY gift ideas. Pinterest can be thought of as an extension of your brain, keeping any ideas for future projects neatly stored until you are ready to move forward with the next project, recipe or birthday party.

For business marketing, Pinterest is an easy way to direct traffic back to your website, reach out to Pinterest members that have similar interests in what you offer and a way to educate or share important information. It is becoming coming clear that leveraging Pinterest along with a professional SEO company or social media marketing agency is an essential part of a successful internet marketing campaign.

Pinterest Data You Can’t Ignore: The Ultimate Guide to Pinterest [infographic] Tasha Lee Design, Chicagoland Graphic Designer
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Tuesday, August 7, 2012

Creepiest Ice Cream Ad.

Our society is blitzed with tv ads, print ads, billboards and marquees. Everywhere you turn there is a marketing message waiting to be seen. It is very important to capture your audience with "out-of-the-box" marketing campaigns.

I saw this commercial on you tube for an ice cream company located out of Philadelphia, is this pushing the envelope too far? It is pretty creepy. I can not get over the guy's eyes just staring into you. Creepy.

Even though this commercial is a 10 on my creepy rating, it is brilliant. It was posted 6 days ago on you tube and it already has over 730,000 views.

Any marketing campaign is a great one when it creates buzz!

Tasha Lee Design, Chicagoland Graphic Designer
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Are You Smarter Than Your Dog?

by Michael Dalton Johnson, author of Rules of the Hunt

Dogs and philosophers do the greatest good and get the fewest rewards. -Diogenes

Dogs can teach a lesson to anyone in business.

Canines came in from the wild many millennia ago. They are the oldest domesticated animal and one of the most common household pets. These intelligent creatures brought with them huge benefits for humanity. The many jobs dogs perform for us is mind-boggling. They are guards, rescuers, herders, entertainers, guides, therapists, crime fighters, and much more.

Above all, dogs are skilled entrepreneurs who have mastered the arts of communication, persuasion, and selling.

Like any good businessperson, dogs are honest. There is not much chance of misunderstanding them. Happy, angry, wary, hungry, or on the alert, they let you know their state of mind.

Like successful businesspeople, dogs know how to ask for what they want. It's a job they do with great expertise. While dogs can't speak, they do tell us their needs via body language that's easy to understand.

Dogs understand how to engage. Their sincere excitement about and interest in their business partner (that would be you) is flattery on a level that's hard to resist. Whenever you are greeted by your dog, it's easy to understand the famous quote, sometimes attributed to Mark Twain, "My goal in life is to be as good a person as my dog thinks I am."

Tasha Lee Design, Chicagoland Graphic Designer
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