Two very familiar identities in airline travel were smooshed together this week. The new "bidentity" (or is it "flydentity"?) will keep the Continental name and the logo and colors of the United brand.It was an amalgamation likely concocted in the interest of time, and it seems impossible that we wouldn't see a totally new logo within the year. But it's a shame that what is now the largest carrier couldn't have done something more inspiring than cherry–picking components and Scotch–taping them together.
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