NEW CHEVROLET BRAND

Chevrolet has introduced a new mini–car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."

SOURCE: Logo Lounge

WHY THE Y MADE THE SWITCH

Catching up on the public's common parlance of many years, the YMCA has ma

de the formal brand change to the Y. From the organization’s web site:

"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."

With this switch comes a new logo—part arrow, part letter, part icon—and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group’s inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.

SOURCE: ymca.net

HISTORY OF THE Y'S LOGO

www.tashaleedesign.com • tasha@tashaleedesign.com

Easy Being Green

Staples, identified with the Easy Button, is in the midst of a global design contest to discover eco-friendly office products. The inaugural Staples Global EcoEasy Challenge, a partnership with the RIT, is down to seven finalists representing student teams from five universities. Three of the finalist teams are from the Indian Institute of Technology Madras (power-conserving desk chairs and shredders), from Brazil's Engineering of Piracicaba (desk and drawer organization tools made out of a local, sustainable material) while teams from Europe (better binders and pens) and Cal Berkeley (what else but a redesigned stapler.) We'll have the winner in the next GDUSA Green Enews. Staples Global EcoEasy Challenge

SOURCE: GD USA

www.tashaleedesign.com • tasha@tashaleedesign.com

Stop The Sag

Politicians have occasionally attempted to campaign against baggy pants. Even President Obama, when a candidate, urged young black men to pull up their pants. Now New York state senator Eric Adams is putting up billboards in Brooklyn NY in an attempt to “Stop the sag” as well as a video in which he slots baggy pants into a chronology of negative racial stereotyping. Adams, a black retired police captain first elected in 2006, tapped his campaign coffers for $2,000 to put up the billboards and to make a YouTube video.

SOURCE: GD USA

www.tashaleedesign.com • tasha@tashaleedesign.com

"Win As One" - I want a racing theme!

A couple of months ago I had a new client ask me if I could take her theme "Win As One" and create a manly, yet cool, graphic in a racing theme without being really cheesy. The goal was to use the logo on tshirts. The company's divisions are all unrelated and the parent company wanted to tie everything together for an annual sales and training conference. With that said, I pulled the above design from somewhere in my brain, it hit home with what the client was looking for and ALL of the employees were excited about it.

So excited that they also ordered matching clocks for the employees to have in their cubicles.


www.tashaleedesign.com • tasha@tashaleedesign.com

HOT Menu, Perfect for Summer

I have picked up this fantastic client, that is doing a little remodeling on his business image. Businesses do that sometimes, start out in one direction and find that it is not working so they tweak their plan a little bit and take the fork in the road. As a designer, it is nice to help clients feel out what it is what they are looking for. I helped put together this new menu for a client, in hopes of going from an upscale martini bar to a more laid-back family friendly atmosphere.

www.tashaleedesign.com • tasha@tashaleedesign.com