NEW CHEVROLET BRAND
Chevrolet has introduced a new mini–car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."
Catching up on the public's common parlance of many years, the YMCA has ma
de the formal brand change to the Y. From the organization’s web site:
"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."
With this switch comes a new logo—part arrow, part letter, part icon—and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group’s inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.
SOURCE: ymca.net
www.tashaleedesign.com • tasha@tashaleedesign.com
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