NEW CHEVROLET BRAND
Chevrolet has introduced a new mini–car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."
de the formal brand change to the Y. From the organization’s web site:
"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."
With this switch comes a new logo—part arrow, part letter, part icon—and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group’s inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.
www.tashaleedesign.com • firstname.lastname@example.org