The Brazilian President Lula, upon unveiling 2014 World Cup Logo, stated that the games will be dedicated to the environment: "We will make a green World Cup, green as our forests. Environmental sustainability will be a trademark of Brazil and the next World Cup. We want to leave a legacy to improve the quality of life of our people. We are sure that we will charm the world, like South Africa charmed us this year."
TCBY has revealed its new logo, which will replace its original 30–year–old design. There are various versions of the new logo in the rumor mills at present, and photos of the prototype store, to be opened in Salt Lake City, do not show the same logo as what is reported to be released. In any case, the new identity is sleeker and simpler.
If the new store design, created by Salt Lake City-based StruckAxiom, proves successful in two corporate-owned prototype stores, it will be offered to franchisers.
SOURCE: QSR Magazine
Denver's bike sharing initiative, B-Cycle, was rolled out on Earth Day. The bike-sharing program, developed by Crispin Porter + Bogusky, Trek Bicycles and Humana, includes 500 B-Cycles at 50 B-stations available throughout the city as an alternative to cars for short trips. Each bike is outfitted with computers that track mileage, calories burned and amount of carbon offset. Users register at the B-Cycle website to check out bikes. There, they can montior their own fitness and see their contributions to the city's greening efforts. The newly formed nonprofit Denver Bike Sharing will manage the program.
Staples, identified with the Easy Button, is in the midst of a global design contest to discover eco-friendly office products. The inaugural Staples Global EcoEasy Challenge, a partnership with the RIT, is down to seven finalists representing student teams from five universities. Three of the finalist teams are from the Indian Institute of Technology Madras (power-conserving desk chairs and shredders), from Brazil's Engineering of Piracicaba (desk and drawer organization tools made out of a local, sustainable material) while teams from Europe (better binders and pens) and Cal Berkeley (what else but a redesigned stapler.) We'll have the winner in the next GDUSA Green Enews. Staples Global EcoEasy Challenge
A new corporate logo and brand identity for Kraft features an upward, red smile exploding into an array of flavor bursts and bears the slogan or mission statement “Make today delicious.” Kraft worked with graphic design agency Nitro on the launch. The new logo will not completely supersede Kraft’s current blue, white and red brand identity; the latter will still remain on Kraft-branded products. Christopher Nurko of Nitro is quoted in Brandweek as observing: “People have looked for softer, more organic shapes... There’s this movement in art and design that’s a lot softer.”
The 2010 Super Bowl may be over, but Landor Associates has created a new visual identity system for all future ones. As announced by the NFL, the new system will first be used in 2011 for Super Bowl XLV. Landor's strategy for places at the heart of it the Vince Lombardi trophy, given to the Super Bowl's winning team each year. Depending on the NFL event, the new system allows for complementary elements to be introduced. The released version, for Super Bowl XLV in Texas, is the first example of a region-specific identity which will include each year's stadium venue and the appropriate roman numerals. "The focus of the new identity for the Super Bowl is the Vince Lombardi trophy, which is the most logical and iconic expression for the overall brand," said Nicolas Aparicio, executive creative director at Landor.
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Earth Design - A family owned landscaping company, specializing in architecture and design elements that will "Bring Your Outdoors to Life". The owners have been in business for a number of years and up until this point, never had a logo to define themselves from other landscape artists. They requested that the logo referred to landscaping without using the typcial landscaping graphics. Lime green and burgundy were initially chosen to compliment their gray vehicle.
The Olive Gallery - A retail shop soon to open in Yorkville selling a variety of oils and vinaigrettes, amongst a variety of other specialties. The client requested the use of an olive and wanted the logo to be very simple, but elegant. The coloring was chosen to compliment the Tuscan themed shop.
OhBabyYou.com - An online retail shop that sells upscale infant clothing and baby gear. The concept behind the logo was to create a 50's vintage theme without dating the company's image. The client requested pinks, browns and blues to be incorporated and wanted the logo to be universal enough to use through various forms of media {online, print, tv}
www.tashaleedesign.com • tasha@tashaleedesign.com
