Wednesday, June 23, 2010

TCBY reveals logo in prototype store

TCBY has revealed its new logo, which will replace its original 30–year–old design.

There are various versions of the new logo in the rumor mills at present, and photos of the prototype store, to be opened in Salt Lake City, do not show the same logo as what is reported to be released. In any case, the new identity is sleeker and simpler.

If the new store design, created by Salt Lake City-based StruckAxiom, proves successful in two corporate-owned prototype stores, it will be offered to franchisers.

SOURCE: QSR Magazine •

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