Bike Sharing Rolls Out

Denver's bike sharing initiative, B-Cycle, was rolled out on Earth Day. The bike-sharing program, developed by Crispin Porter + Bogusky, Trek Bicycles and Humana, includes 500 B-Cycles at 50 B-stations available throughout the city as an alternative to cars for short trips. Each bike is outfitted with computers that track mileage, calories burned and amount of carbon offset. Users register at the B-Cycle website to check out bikes. There, they can montior their own fitness and see their contributions to the city's greening efforts. The newly formed nonprofit Denver Bike Sharing will manage the program.

SOURCE: www.bcycle.com

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