Tuesday, April 6, 2010

Move To Softer

A new corporate logo and brand identity for Kraft features an upward, red smile exploding into an array of flavor bursts and bears the slogan or mission statement “Make today delicious.” Kraft worked with graphic design agency Nitro on the launch. The new logo will not completely supersede Kraft’s current blue, white and red brand identity; the latter will still remain on Kraft-branded products. Christopher Nurko of Nitro is quoted in Brandweek as observing: “People have looked for softer, more organic shapes... There’s this movement in art and design that’s a lot softer.”


www.tashaleedesign.com • tasha@tashaleedesign.com

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