The Power of Pinterest : Data You Can't Ignore

Since its launch in March of 2010, Pinterest has shown explosive growth and shows no signs of slowing down. So what’s with all the interest in Pinterest?

Think of it as a virtual cork board. A place where one can organize thoughts, ideas and plans from virtually anywhere on the internet. You can search other pinners and their boards along with pinning directly from any other websites. Many use Pinterest to redecorate their home, plan a wedding or come up with DIY gift ideas. Pinterest can be thought of as an extension of your brain, keeping any ideas for future projects neatly stored until you are ready to move forward with the next project, recipe or birthday party.

For business marketing, Pinterest is an easy way to direct traffic back to your website, reach out to Pinterest members that have similar interests in what you offer and a way to educate or share important information. It is becoming coming clear that leveraging Pinterest along with a professional SEO company or social media marketing agency is an essential part of a successful internet marketing campaign.

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com

What is Your Niche? Clients That Tower Above

A great struggle of business owners is finding their niche market. Competitors are all around you and determining what makes you different, more valuable and which niche you belong in can be an intimidating task.

I attended a seminar last Spring that mentioned the idea of placing your clients into towers. What!? That was exactly my response, let me explain.

Each one of your clients can be categorized, as you go through the list, start placing your clients into their corresponding category. This can be based on the type of project, demographics, industry for businesses working B2B or a number of other options. As you start categorizing, you will see one of your lists TOWER about the others.... this is your niche market. The market you work with most often, have the most experience with and can best determine their needs. Since the category far exceeds and towers above all other categories, you can then leverage this as your niche market. Use this information to start marketing to that particular niche using words such as, SPECIALIZE or CATER TO.

Knowing what your niche is the hardest part, once it is determined, run with it! Now that you know what type of client you work with most often, you can building case studies and position yourself as an expert in your newly defined niche. How exciting! You have the start to a marketing plan. Start creating your marketing materials to reflect your niche and spark the interest of your ideal client.

WAYS To Target Your Niche Market:

• Advertise in printed publications that your niche is interested in
• Become a member of a forum or chat board and start answering questions / giving advice within your niche market
• Customize your website design to appeal to your niche market by offering resources, products and solutions that meet their needs
• Define new products and services that cater to your niche market
• Define / Position yourself as an expert through public speaking, blogging or seminars
• Ask current clients for referrals or testimonials that fall within your niche market
• Build case studies to show that you have had success within your niche market
  

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com