Anything But Cheesy : Part One

What I love about my job is that I am presented with such a wide array of opportunities. Each day is exciting and fresh and I never know what type of projects lurk around the next corner. Recently, Tasha Lee Design was able to work with a gentleman that exports award winning Wisconsin cheeses to Singapore.

Tasha Lee Design was given the opportunity to develop this brand from the ground up, starting with the foundation of any small business, the logo. After sitting down with Rogue Partners, and going through a creative brief, we came up with some ideas to develop into an influential brand that not only represented the farmstead, but also the high tech ways of the Asian market The products are made in USA, while the target audience is located in Singapore, Tasha Lee Design had the challenge of representing both cultures in one solid identity.

Rogue Partners is a US based company that exports award-winning farmstead products to the Asian market.

Utilizing the most influential color scheme in Asia's market trends, the red and yellow create a nice balance with an illustration of the old traditional horse and cart, along with utilizing a Wisconsin state silhouette off-set by prairie grasses and wildlife. The *O* in Rogue is represented by a rotating globe clearly stating that Rogue Partners is an International business.


Up & Coming: Bringing the vision together into trade show graphics and printed materials.

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com