Monday, April 19, 2010

Dancing Shoes

The 50th anniversary of Doc Martens shoes, boots and sandals has sparked a digital campaign centered on 10 modern covers of classic pop tunes spanning the brand's musical history. Ten exclusive tracks and videos are available for free online download. "We wanted to celebrate the brand's heritage, but champion its contemporary relevance and look to the brand's future," explained Tom Phillips, creative director at New York's Exposure. "Music is inherently linked to the brand. It's always been worn and adopted by musicians throughout its history." •

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