Friday, March 30, 2012

Same Event, New Twist

Each year Treehouse hosts an annual outing for all of it's employees. With a new theme rolled out each year, this company knows how to keep the anticipation and excitement high their employees. With careful preparation a full week is dedicated to education, leadership building, employee recognition, sales training and social outings. With each new theme comes a new logo design that is used in all aspects of the corporate outing from t-shirts, employee gifts, power point programs, banners and giveaways. Below you will see a timeline of the past four years and each of the branding packages used from year to year. Tasha Lee Design spearheaded the process in working with Treehouse and creating a new and unique identity for each year's corporate event.

As you can see each identity from year to year varies greatly from theme to coloring to tagline. In 2009, Treehouse wanted to embrace the year of leadership and working as a team, they came up with "Win As One" making it apparent to their employees that success only comes when we all work together. Tasha Lee Design aligned the 2009 logo with a racing theme and translated it into wall clocks (shown below), tshirts, keychains, power point presentation and signage.

In 2010, Treehouse wanted to share the growth of it's company with it's employees and recognize the hard work of all employed there. Tasha Lee created a winning logo of two boxing gloves. Treehouse loved this event logo so much that we translated it into an animation that could also be used throughout the week in power point and short video clips.

In 2011, Treehouse felt it was time for a new tagline and were changing up their marketing strategies. To go along with their male dominated sales team, Tasha Lee Design created a theme that aligned well with the ever popular Star Trek era. This logo was used on all employee recognition gifts, on giveaways and in all printed materials for the event.
In 2012, Treehouse wanted their event to come off as fun and upbeat, With a theme of 70's music and Volkswagen beetles, we created a more generalized identity that would appeal to all music genres to promote regular usage of all items given away throughout the week. All images are copyrighted by Tasha Lee Design © 2009-2012. All rights reserved.

Tasha Lee Design, Chicagoland Graphic Designer
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