Wednesday, January 14, 2009

Direct Mail: Is it Dying?

The Internet. The possibilities are endless. Social Networking, Podcasting, Blogging, Pay Per Click Campaigns, Site Optimization, and the list goes on and on. Why would anyone in today's world, market the old fashioned way? or is it old fashioned?

Direct Mail is proven to work, it is as simple as that. You can measure it, test it and see the results. Direct mail not only works business to consumer, but also business to business. When used in combination with email marketing and telemarketing, your results are more fulfilling that using just email marketing and telemarketing on their own. With the lower volumes of mail and creating a direct mail campaign that is targeted, your mail pieces are more likely to get noticed!

Young professionals 18 to 34 prefer to receiving mail versus email. Privacy was pegged as one of the leading factors. Email is so overused these days, as convenient and affordable as an email is, it is more likely to get looked over or thrown away if received at that one inconvenient moment.

Mail captures one in a private moment and can be looked at when they choose. Direct mail will reach those who do not spend their days online. Also, with direct mail it offers many advantages that other mediums do not: target ability, measurability, and a vast range of creative alternatives.

Get creative with your direct mail campaigns, make it different from everyone else. One thing that I use and my clients compliment me on all the time is 5x5 thank-you notes with rounded corners, I have found a vendor where I can get matching baby blue envelopes. Who doesn't like the appreciation? and the odd size is never overlooked.

• refer a friend campaigns
• come back, I beg you! {we haven't heard from you in awhile}
• can we help you afterall {contact clients that have inquired with you, but never made the purchse}
• send a free gift and make it clear on the outside that there is a *FREE GIFT* {one will be more likely to open the envelope}
• it's your birthday discounts

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