Friday, July 2, 2010

PUMA thinks out of the {shoe}box

PUMA has unveiled the next step in its long-term sustainability program, introducing a sustainable packaging and distribution system by renowned industrial designer Yves Behar. Behar, of San Francisco based fuseproject, designed a "Clever Little Bag" to replace the ever present cardboard shoebox with a reusable shoe bag that protects each pair from damage. As a result of the 65% paper reduction though the "Clever Little Bag" concept, PUMA claims it will cut water, energy and diesel consumption on the manufacturing level by more than 60% a year.


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