Friday, March 25, 2011


The Pepsi “Skinny Can,” introduced at Fashion Week last month and rolling out now, is supported by striking print advertising. That includes this portrait of “Modern Family” star Sofia Vergara sipping from the new look can. Pepsi promoted the packaging as a celebration of confident women; feminist critics note that the fashion-related launch links “slim” to “successful,” and point the possible Photoshopping of the voluptuous Vergara down to a sleeker version for the ad. read more



Duffy & Partners is responsible for creating new packaging for Natural Inspirations, a line of bath and body products launching this October. The Natural Inspirations line was created “to comfort the body and soothe the soul” while offering a new way to support Susan G. Komen for the Cure in its mission to end breast cancer.The packaging features beautifully layered botanical illustrations sweeping over pale pink backgrounds, each designed to represent a specific aromatherapy blends. see the products

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