To celebrate the grand opening of the Michigan State University Medical School campus in downtown Grand Rapids MI, advertising agency Extra Credit Projects developed a print and outdoor campaign that’s turning heads. Featuring the familiar Spartan football helmet, the ads are intended to inform the public about the new location as well as enhance the brand in the region. “It’s a really big deal for the city to be able to officially be a part of the Big Ten,” said agency principal Rob Jackson.
Tasha Lee Design, Chicagoland Graphic Designer
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