Friday, March 11, 2011

Nordstrom Gets Real

Director Andrew Walton of production company IDENTITY has helmed a series of intimate documentary-style vignettes for Nordstrom. The campaign, titled “Career Mode,” sits on Nordstrom website and real Nordstrom customers sharing thoughts on their style and how what they wear to work defines them personally and professionally. Says Pia Hunter is Creative Director, Nordstrom and she notes that she “wanted real stories from real people and of course, to capture our customers in their best possible light.” One of the four films features a marketing freelancer…
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