GE’s first ever iAd is called “Simple Harmony.” It is part of the Ecomagination campaign promotes helping people, nature and industry coexist in harmony. The iAd experience has been described as “funky” and “quirky” but the app is fundamentally educational as visitors use the app to learn to see various GE innovations. The campaign by BBDO New York is on YouTube, with an interactive video demo of the iAd.
Watch the First Ecoimagination Ad
Tasha Lee Design, Chicagoland Graphic Designer
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