Graphic Designer Rolls

Mayor Villaraigosa, in partnership with Los Angeles County Bicycle Coalition, has declared graphic designer and cyclist Geoff McFetridge winner of the Bike Awareness and Safety slogan contest. The "Give Me 3" bus shelter posters will be seen on 1,000 ads, and refers to support of 3 Foot Passing legislation that would give bikers more room to ride. The winning slogan was submitted by Danny Gamboa of Long Beach CA. Other sponsors of the effort to make the City of Angels a more bike friendly place include LADOT, LAPD and Midnight Ridazz. read more


Beyond The Cup
Nestlé is the latest major corporation to invest substantially to become more sustainable, in this instance expanding its reach into sustainable coffee farming, making its factories more efficient and reducing its packaging. Beyond the Cup: The Nescafe Plan aims to double the amount of Nescafé, the instant coffee, that it buys directly from farmers. They also intend to increase its number of agronomists and field technicians. To reduce its direct impacts, Nestlé is investing funds into its own factories to reduce energy and waste, and to use spent coffee grounds as fuel in all factories. see more

Graphic Designer's Portfolio, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com

Green Award for Green Challenge

Stan Gellman Graphic Design concepted, designed and produced the three dimensional award given by the St. Louis Regional Chamber & Growth Association to winners of its annual Green Business Challenge. Awards were given to 58 companies across the metropolitan region who successfully completed the challenge. These participants compiled a scorecard of requirements to form green teams, reduce waste, conserve water and energy, improve indoor air quality, and provide clean transportation options. The Stan Gellman firm made sure the award itself was as close as possible to 100% green; for example, printing was done on 100% rapidly renewable bamboo which is FSC certified.

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com

First Ecoimagination iAd

GE’s first ever iAd is called “Simple Harmony.” It is part of the Ecomagination campaign promotes helping people, nature and industry coexist in harmony. The iAd experience has been described as “funky” and “quirky” but the app is fundamentally educational as visitors use the app to learn to see various GE innovations. The campaign by BBDO New York is on YouTube, with an interactive video demo of the iAd.

Watch the First Ecoimagination Ad

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com

Nascar Adds Ethanol

American Ethanol is a new partnership formed by the ethanol industry, corn growers across the country and NASCAR. The partnership, announced this Fall in Las Vegas by NASCAR, comes after NASCAR said in October it would take its environmental commitment to the next level by fueling all races in its three racing series with E15, a 15 percent corn ethanol blend, beginning with the 2011 racing season. “Since NASCAR is one of the most effective marketing and advertising organizations in the world, partnering with it will raise the visibility of ethanol...” said Kelly Brunkhorst, director of research for the Nebraska Corn Board, one of the key players in the partnership. America Ethanol will be highlighted on every vehicle, be prominent on NASCAR’s Green Flag, sponsor a new award for every race, and be featured at onsite race day events.

full article Nascar Adds Ethanol

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com