Don’t Spill

Saatchi & Saatchi has been honored alongside Toyota with a Green Award for a “Glass of Water” iPhone application campaign. The award for “Best Green Mixed Media” was announced at a gala ceremony at the Natural History Museum in London. The campaign was commended by judges for its innovative use of technology: “the creative approach was simple, fun and extremely intuitive for drivers to use.” Based on the theory that if all drivers drove with a glass of water on their dashboard and completed their trip without spilling it, their driving would be more economical and lower carbon emissions, the ad agency developed an app designed to look and act like a glass of water, registering the volume spilled during the trip, to act as a visual challenge for the driver to avoid spillage and reduce emissions.

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com

Nascar Adds Ethanol

American Ethanol is a new partnership formed by the ethanol industry, corn growers across the country and NASCAR. The partnership, announced this Fall in Las Vegas by NASCAR, comes after NASCAR said in October it would take its environmental commitment to the next level by fueling all races in its three racing series with E15, a 15 percent corn ethanol blend, beginning with the 2011 racing season. “Since NASCAR is one of the most effective marketing and advertising organizations in the world, partnering with it will raise the visibility of ethanol...” said Kelly Brunkhorst, director of research for the Nebraska Corn Board, one of the key players in the partnership. America Ethanol will be highlighted on every vehicle, be prominent on NASCAR’s Green Flag, sponsor a new award for every race, and be featured at onsite race day events.

full article Nascar Adds Ethanol

Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com