Saatchi & Saatchi has been honored alongside Toyota with a Green Award for a “Glass of Water” iPhone application campaign. The award for “Best Green Mixed Media” was announced at a gala ceremony at the Natural History Museum in London. The campaign was commended by judges for its innovative use of technology: “the creative approach was simple, fun and extremely intuitive for drivers to use.” Based on the theory that if all drivers drove with a glass of water on their dashboard and completed their trip without spilling it, their driving would be more economical and lower carbon emissions, the ad agency developed an app designed to look and act like a glass of water, registering the volume spilled during the trip, to act as a visual challenge for the driver to avoid spillage and reduce emissions.
Tasha Lee Design, Chicagoland Graphic Designer
Email Me: tasha@tashaleedesign.com
Edited by Edward Morris, Dmitri Siegel, this book brings together posters and design promoting sustainability and the fight against climate change as well as essays by Michael Bierut, Steven Heller, Edward Morris and Dmitri Siegel about the history and the state of the poster as a vehicle for political messages and propanda. The publisher is Metropolis Books.
Saatchi & Saatchi has been honored alongside Toyota with a Green Award for a “Glass of Water” iPhone application campaign. The award for “Best Green Mixed Media” was announced at a gala ceremony at the Natural History Museum in London. The campaign was commended by judges for its innovative use of technology: “the creative approach was simple, fun and extremely intuitive for drivers to use.” Based on the theory that if all drivers drove with a glass of water on their dashboard and completed their trip without spilling it, their driving would be more economical and lower carbon emissions, the ad agency developed an app designed to look and act like a glass of water, registering the volume spilled during the trip, to act as a visual challenge for the driver to avoid spillage and reduce emissions.
The crazy Christmas shopping lady in Target’s holiday campaign has been named one of 2010’s freakiest characters. This courtesy of Adweek’s AdFreak blog. The all-in-red obsessed shopper is the work of Wieden+Kennedy, and is described as the wierdest character ever to represent a major marketer. You can see all 30 of the blog’s choices for Freakiest Ads of 2010 here