Saatchi & Saatchi has been honored alongside Toyota with a Green Award for a “Glass of Water” iPhone application campaign. The award for “Best Green Mixed Media” was announced at a gala ceremony at the Natural History Museum in London. The campaign was commended by judges for its innovative use of technology: “the creative approach was simple, fun and extremely intuitive for drivers to use.” Based on the theory that if all drivers drove with a glass of water on their dashboard and completed their trip without spilling it, their driving would be more economical and lower carbon emissions, the ad agency developed an app designed to look and act like a glass of water, registering the volume spilled during the trip, to act as a visual challenge for the driver to avoid spillage and reduce emissions.
Tasha Lee Design, Chicagoland Graphic Designer
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