American Ethanol is a new partnership formed by the ethanol industry, corn growers across the country and NASCAR. The partnership, announced this Fall in Las Vegas by NASCAR, comes after NASCAR said in October it would take its environmental commitment to the next level by fueling all races in its three racing series with E15, a 15 percent corn ethanol blend, beginning with the 2011 racing season. “Since NASCAR is one of the most effective marketing and advertising organizations in the world, partnering with it will raise the visibility of ethanol...” said Kelly Brunkhorst, director of research for the Nebraska Corn Board, one of the key players in the partnership. America Ethanol will be highlighted on every vehicle, be prominent on NASCAR’s Green Flag, sponsor a new award for every race, and be featured at onsite race day events.
full article Nascar Adds Ethanol
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