In an effort to honor veterans, Google inadvertently stirred up a hornet's nest of Islamic feeling by customizing its logo for Veteran's Day. It substituted an American flag on a pole for the "l" in its name, and the flowing flag covers up the "e" to the point where the letter appears to be an Islamic crescent moon. Reactions are largely in three camps: outraged, amused, or exhausted. read more
iTunes 10 sports new logo As CD sales continue to sink below the turbulent waters of technology, and online sales of music keeps growing, Apple has removed the CD from the background of its iTunes logo with the release of version 10. The new design is somewhat underwhelming. But perhaps it was left intentionally generic to accommodate whatever ripples Ping–the new social network for music–may cause in the upcoming months.
SOURCE: crunchgear.com
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Cartoon Network airs new brand watch video
Courtesy of Brand New School, Cartoon Network has built on its black–and–white checkerboard brand heritage.
The logo has been tweaked, a typographic system developed, and a new grid–based on the checkerboard–provides structure. Design elements began appearing in May, while the on–air IDs began to be shown last week.
It was important to Cartoon Network that each day part be distinct and branded with its own color, humor and expanding level of complexity. "We wanted to share on–air the excitement we found in the initial explorations of the checkerboard and the grid," said art director Eric Adolfsen. "From the first to the last second of each day, we looked for ways to consistently surprise viewers and build on the language of the checkerboard, eventually creating a visual shorthand the audience could embrace."
Name a snack food that's neon orange and makes a loud crunch when munched. If you picked Cheetos, the nation's biggest producer of baby carrots wants you to think again.
Just in time for the battle over what's gonna be in millions of back-to-school lunches, Bolthouse Farms and nearly 50 other carrot growers today will unveil plans for the industry's first-ever marketing campaign. The $25 million effort sets its sights on a giant, big-spending rival: junk food. read more
www.tashaleedesign.com • tasha@tashaleedesign.com
Could a new identity save the United States Postal Service? The idea is not so far–fetched: The postal services in Belgium and other countries have taken on rebrands that better reflect their new capabilities as they compete against commercial shopping competitors.Snail mail use keeps dropping, and now the U.S. Postal Service wants to save a bunch of cash by slashing Saturday delivery. Will a new look help rescue the agency? D.C. designer Matt Chase has a wacky proposal: Rebrand the USPS to evoke the very anachronisms that are costing it billions.
1. Content-The content material may be the substance with the site and should be relevant for the site. It should target the clients and site visitors.
2. Usability-The site should be user-friendly using the interface and navigation. Both should be simple and reliable.
3. Appearance-The graphics and text must consist of an individual style that flows through the site for consistency.
4. Visibility with the site-The website should be simple to find by way of most search engines. Optimization can be a method of producing something functional and efficient. Web layout optimization is a continuous procedure of improving the layout to achieve enterprise objectives. An optimized net web page loads rapidly on the client’s system, so your website visitor can quickly get the info they were looking for.
The reasons for optimization are varied. These include increasing exposure, increasing its search engine ranking and applying modern net standards.
Now the question arises-Is optimization of a website’s design possible or not? Here, we are going to talk about the methods for optimization.
1. Optimize Graphics for Internet Use-Even these days, a large number of people use slower connections for internet use, or they use their cell phones. With slow browsing speed or a smaller screen, they don’t want to wait for pages to load. And like a business owner, you cannot afford to lose customers this way.
2. Emphasis on Content-Make sure that the content material within the site is laid out effectively. Should you only concentrate on look and ignore the content, you cannot make an impact on your buyers. You’ll need to supply a concise, convincing message and info about your website, should you want your site visitors to buy your product or service. Make sure that your content material is easy to read.
3. Set up a Navigation System That Compliments Search Engines-Navigation techniques are constructed to assist visitors in discovering their way around your site. Consequently, they must be created cautiously to produce search engine friendly ones. Search engines require a chain of hypertext links commencing at your home page which will take them web page by page within your entire site. The issue is that if JavaScript and flash methods replace plain hyperlinks, the search engine might not be able to locate the underlying pages. You can optimize the flash and pictures for far better use and faster downloading.
4. Emphasis on Color, Shapes and Font Size-Things like color, shape and sizes of font can make a large impact on your general message. Utilizing blue, green, silver, or grey can create a calm impact. Making use of rounded corners rather than hard edges within your banners can allow a soft and personalized feeling.
5. Keep It Simple- Look at some effective sites, like Google, which is very simple. Don’t use bloated characteristics. Keep your goals as well as visitor’s needs in mind when adding a elements.
SOURCE: http://naperville-webdesign.net/
Dictating Fashion
Quaker Lite
Kraft Promotes Ma(yo)keover
The South African illustration house, Am I Collective, scored a creative coup when it was commissioned to create 32 murals for ESPN's 2010 FIFA World Cup campaign via Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA. See them all in one place at... 9 Gag
Romania untangles logo path
Despite the fact that its new tourism logo is under a possible infringement charge and it has not yet paid the designer for the logo, Romania will continue to use its new mark as the controversy reigns.
The design contains a leaf that bears a striking resemblance to a logo that is currently for sale on the internet that was originally created for a transport company. The company that created the new Romania logo has offered to share all of its on–paper drawings and intermediary designs and has even offered to produce supplementary design work on the project. Discussions continue.
SOURCE: Romainia Insider
Family Dollar, which operates about 6,700 stores, is also using social media like Facebook and is even texting customers with news special prices.
SOURCE: wfae.org
Chevrolet has introduced a new mini–car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."
Catching up on the public's common parlance of many years, the YMCA has ma
de the formal brand change to the Y. From the organization’s web site:
"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."
With this switch comes a new logo—part arrow, part letter, part icon—and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group’s inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.
SOURCE: ymca.net
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