Dictating Fashion
This provocative billboard for a clothing company in Italy shows Adolf Hitler in a pink uniform with a heart armband. The message to young people: "Change style. Don't follow your leader." On one level attention grabbing; on another a bit sickening; and on yet a third hypocritical since the message comes from a fashion house trying to dictate fashion.

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Quaker Lite

Wallace Church was asked to develop a new more contemporary branding — that also gave a nod to the powerful heritage of the brand — for Quaker Lite Snacks. The solution: a logo that incorporates the Quaker Oats man inside a more rounded and modern serif "Q". The new logo is being debuted on all the Lite Snacks including Mini Delights, Quakes, Tortillaz, and Rice Cakes.

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Kraft Promotes Ma(yo)keover

Kraft's celebrity campaign for its flavored mayonnaise lineup stars HGTV Design Star judges Candice Olson, Genevieve Gorder and Vern Yip. TV spots, dubbed "Tastemakers," evoke a makeover reality-show format. This is the first big ad push for the new line. To push the reality show theme, Kraft has expanded its print beyond traditional lifestyle and food titles to include InStyle and House Beautiful. Agencies include mcgarrybowen, Chicago, for creative; Upshot for promotional marketing; AKQA, New York, for digital; and Hunter for public relations.

SOURCE: GD USA

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Illustrating The World Cup

The South African illustration house, Am I Collective, scored a creative coup when it was commissioned to create 32 murals for ESPN's 2010 FIFA World Cup campaign via Wieden+Kennedy. The 32 murals celebrate each of the 32 teams that will be competing in the 2010 FIFA World Cup. ESPN owns the broadcasting rights to the event in a number of territories including the USA. See them all in one place at... 9 Gag

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Romania untangles logo path

Despite the fact that its new tourism logo is under a possible infringement charge and it has not yet paid the designer for the logo, Romania will continue to use its new mark as the controversy reigns.

The design contains a leaf that bears a striking resemblance to a logo that is currently for sale on the internet that was originally created for a transport company. The company that created the new Romania logo has offered to share all of its on–paper drawings and intermediary designs and has even offered to produce supplementary design work on the project. Discussions continue.

SOURCE: Romainia Insider

Family Dollar revamps brand




As the budget continues to be depressed, more and more people shop at "dollar" stores. Capitalizing on that trend, Family Dollar has hired the ad agency Bernstein–Rein and has released a new logo to help freshen its identity and create a presence that further lessens the stigma of shopping at a dollar–type store.

Family Dollar, which operates about 6,700 stores, is also using social media like Facebook and is even texting customers with news special prices.

SOURCE: wfae.org

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NEW CHEVROLET BRAND

Chevrolet has introduced a new mini–car brand, Baojun, to China. Baojun is the Chinese word for "treasured horse."

SOURCE: Logo Lounge

WHY THE Y MADE THE SWITCH

Catching up on the public's common parlance of many years, the YMCA has ma

de the formal brand change to the Y. From the organization’s web site:

"This new brand announcement represents a transition in the correct way to refer to the Y in writing. "The Y" should be used whenever referring to the collective organization. "The" should be lowercase unless it is used at the beginning of a sentence. YMCA should be used when referring to a specific location, i.e., "The YMCA of Greater Louisville."

With this switch comes a new logo—part arrow, part letter, part icon—and a bright color scheme, all courtesy of Siegel+Gale. It's the sixth logo since the group’s inception, and its first revise since 1967. The new design is grounded in the Y's (yes, it's a bit odd) new trifold focus on youth development, healthy living, and social responsibility.

SOURCE: ymca.net

HISTORY OF THE Y'S LOGO

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CBX Refashions Tampon Packaging

Black packaging accented with bright colors presents new look for U by Kotex, a brand of feminine products that recently hit store shelves. With CBX at the design helm, tge product line, which includes tampons, liners and pads for 14-22 year olds, banishes staid floral patterns and pastel hues. "The black package is attention-grabbing on the shelf, yet discreet when sitting in the shopping cart, purse or home," says Rick Barrack, Chief Creative Officer at CBX. The letter "U" stands out on the box, he says, as an icon for the brand. "Contemporary, straightforward, clean fonts are used to call out brand, product type and form," Barrack continues. He says CBX drastically altered the visual landscape of the feminine health aisle by "creating a graphic vocabulary for U by Kotex that leverages color palettes and abstract patterns from the fashion world.

SOURCE: GD USA

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Protect Your Health

Try to find health insurance. I know that, depending on where you live, health insurance might be hard to find. Freelancers are notorious for not having health coverage. But, if you don’t have adequate coverage, you’re more likely to avoid getting the treatment that you really need when you’re sick.

Get enough rest. It’s important to schedule regular breaks and time off. While working lots of hours may seem like a really good idea at first and may even lead to more income at first, no one can sustain a crazy pace forever. Eventually all of those extra hours will lead to stress, burnout, or illness.

Eat properly. Business Owners often take trips to the local coffee shop to provide them with a change of pace, meet a client, etc. While getting out and about from time to time is a good idea, unfortunately the fare found at your local coffee shop is not always the healthiest. If this is a problem for you, try to identify a few healthy food choices at your coffee shop and stick to those.

Engage in exercise. Most business owners work on the computer to provide some sort of service to their clients. This means that most of us are fairly sedentary. Unless we make a special effort, we won’t get any exercise. Unfortunately, studies have shown that a sedentary lifestyle is not healthy, so make that effort to get enough exercise.

Take steps to manage your stress. Owning your own business can be stressful, and continued stress can leave you feeling run down and make you more susceptible to illnesses. Take the time to identify what causes stress for you. Find ways to reduce your stressors.

SOURCE: Freelance Folder

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Starbucks BYOC

Bring your own cup. This concept was the big winner of a competition sponsored by Starbucks to gather ideas for reducing non-recyclable paper cup. The idea, using an in store chalkboard, would encourage customers to bring their own cups for possible free drinks. The three honorable mentions are also ideas that encourage customer reuse, but one did includes a rice-based reusable cup, and the five "community picks" are a mix of biodegradable, recyclable and collapsible cups.

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The Green Cup

The Brazilian President Lula, upon unveiling 2014 World Cup Logo, stated that the games will be dedicated to the environment: "We will make a green World Cup, green as our forests. Environmental sustainability will be a trademark of Brazil and the next World Cup. We want to leave a legacy to improve the quality of life of our people. We are sure that we will charm the world, like South Africa charmed us this year."

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UPS Green Label

Companies that meet UPS standards can now ship their goods with a label that attests to their "greenness." Called the Eco Responsible Packaging Program, UPS evaluates a customer's shipment packaging processes on three levels — damage prevention, right-sizing, and packaging materials — and authorizes the UPS logo use when approved. The company uses the Sustainable Packaging Coalition Compass software in its new program to evaluate the life cycle impacts of package design.

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Mapquest Seeks New Logo

Wolff Olins has developed a new logo and identity for MapQuest. It's clean and modern and was designed to take the emphasis off of simple online mapping. Instead, the new identity is meant to stress the service as an integral part of your life.

People see different things in the new logo—a little animal, map–to–the–power–of –your–quest, or simply a much–needed modern revamp. The purple and bright green mark is just part of the revamp: The site itself is more user–friendly and certainly more flexible.

new.mapquest.com

SOURCE: Logo Lounge

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